Artificial intelligence (AI) has taken over the internet this year. From AI-generated social media profiles to the seemingly endless uses of ChatGPT, more people than ever can explore the use of computers for creative and professional purposes.

It’s also possible for a brand to use AI systems to turn written text into audio recordings; however, that doesn’t mean they should. There are several benefits of using human voiceovers instead of AI-supported tools. Here are just a few.

1. Humans Can Master Difficult Pronunciations

While AI has come a long way in reading and pronouncing words, it isn’t perfect. If a brand uses an AI tool for a voiceover, it might discover the computer struggles to pronounce names, addresses, or services correctly. Unfortunately, it can be hard to correct the computer to get the right pronunciation.

Professional voiceover artists will confirm how to pronounce specific names and difficult terms so they say them accurately in their recordings.

2. Humans Have a Sense of Flow

Sentences are more than just words grouped together. They are created in a way to convey pauses, emphasis on certain phrases, and overall flow. It can be hard for an AI tool to pick up on these nuances, which is why their voiceovers sound robotic.

A human voiceover artist can add emotion to a narration and persuade listeners with their tone. This is more effective in engaging your audience.

3. Your Voiceover Can Build Customer Connections

When listening to a voice recording, the brain picks up on more than just the tone and the words used. Studies show that people can actually tell when someone at the other end of a recording or phone line is smiling. This makes them smile back, too.

Hiring a human voiceover actor can help build connections and form positive experiences before ever speaking with a customer. This is great for branding and helps customer support teams as well. A robot-generated recording won’t have the same effect.

4. A Voiceover Artist Can Become Part of Your Team

If a company finds a voiceover artist it loves working with, it can hire them to cover a variety of projects and messages related to the organization. This artist can become an unofficial brand spokesperson whose tone and inflection represent the organization. Some customers might pick up on the same voice and associate it with the company. This is a small way to practice unified branding across all recordings.

Hire a Human Artist to Achieve Your Recording Goals

While AI tools might be fast and cheap, they lack the quality and long-term emotional benefits that come with human-made recordings. Work with a professional voiceover artist to record phone greetings, commercials, eLearning content, and more. See how the quality of your recordings improves and changes how your audience engages with your brand. Listen to some of my demos today and hear how my voice makes a difference.