How many businesses out there extensively use voiceover? From commercials to phone greetings and eLearning, industries translate voice talent into products and services in a myriad of ways. So how can professional voiceovers change business’ fortunes? Here are a few examples to consider.

Marketing & Advertising

There’s nothing quite like a human voice when trying to make a real connection with customers and clients. Marketing and advertising strategies are proving to be more engaging than using print and video tools alone. In an age where podcasting is becoming one of the most favored online mediums, opportunities to reach listener’s ears with an organization’s message are growing exponentially.

To begin with, commercial slots are plentiful and more able to target likely customers than ever before. Hiring professional voiceover actors to deliver a business’ message effectively can raise brand awareness and create excitement around products and services. Taken a step further, companies can even craft general interest podcasts to showcase your business, turning marketing campaigns into entertainment. And that’s even before considering traditional TV and radio slots!

Training & eLearning

In-house training modules are having a moment in business unlike any before. Thanks to the ease of digital content delivery, companies are creating uniform courses to align new hires and tenured workers to policies, procedures, and changes within the industry.

Employing professional voiceover actors in their eLearning programs can ensure a more targeted educational experience, whether they’re trying to reach workers or customers. Keynote presentations, product tutorials, training for new positions for promoted employees, and more will be far more effective when read aloud by trained voice actors.

Telephone Services

One of the most common ways customers hear a company’s “voice” is by interacting with phone greetings. Companies themselves experience this when they call their own vendors. The sound of a genuine human voice can have a positive impact on the interaction. That’s why using professional voiceover actors to help deliver messages can form a human connection that businesses cannot achieve with AI voices.

Getting Started With a Voiceover Actor

Choosing professional voice actors can make a customer’s first impression a successful one, no matter what area it is employed in. Whether they hear it in an ad or on a phone directory, that bespoke human connection creates a psychological bond that will help forge a meaningful relationship.

The first step is to listen to a voice actor’s demo reel for companies to hear what they can do. Since they know their own brand, they can have a hand in directing that voice actor to perfectly match their message in a way automated voices can never do.